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Profit-driven stereotyping in media

I think many can agree that we all more or less have been seeing same images in media for a long time. And that is for a reason. 

 

As soon as media industry realised that people like seeing familiar things, it started to exploit this idea heavily. An ideology or some pattern of thinking were basically sold to people and then used when creating media products to attract them as customers. It may seem as simple supply and demand thing, but it actually can be really dangerous to society, because it sets norms and beliefs that may not be realistic at all, and yet it sells, because it looks beautiful or it’s funny, but more importantly it’s habitual. 

 

I thought of reason modern society doesn’t really change its approach to representing gender, race, nationalities or just a new concept that would be more tolerant if present ones are obviously disturbing and definitely not realistic. And the answer would be because it is a high risk to introduce something new into the market, while it is the best strategy to recreate the existing product simply by differentiating it. 

 

My aim is to highlight how media industry keeps promoting stereotypical images, because they sell, instead of teaching new normal that would be healthier for society.

 

Comments

  1. Marya3 May 2022 at 03:06

    This topic is extremely relevant, stereotypes have always existed and as you said, nowadays their main aim became profit. Furthermore, many people do not even realize that they became victims of stereotyping. Your blog represents a clear point of view and bright ideas. Everything is structured and accessible, so getting to know the matter becomes even more interesting.

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