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What experts say I

One of the most self-explanatory media theories related to the idea of gaining financial benefit over repetition of some conventions is Genre Theory by Steve Neale. 

Steve Neale – Genre Theory – Media Studies @ Guilsborough Academy

Basically, what this theory conveys is that there is a genre and there are conventions within the genre, which media products such as film should conform to in order to be recognisable. At the same time, there should be some variation to decrease the risk of the product duplicating existing media product. He suggested that Hollywood exploits repetition and difference method to ensure audience’s pleasure of recognition genre conventions, which also is a way to secure financial success by reducing risk of innovation (“Genre Theory”, n.d.). 

 

Although Steve Neale uses the context of film industry in his theory, the concept of repetition and difference can also be extrapolated to any other media product. Using this theory, we can suggest that Emily in Paris was successful despite all its ignorance, because it provided a number of recognisable traits that audience enjoyed. 


References


Genre Theory. (n.d.). revision world. Retrieved April 28, 2022, from https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/genre-theory

 

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